Native Plants - Photo Gallery

Photography Exhibitions:
A "How To" Primer

by Margo Bors

A few years ago the photographers of the Yerba Buena Chapter got together to see what they could do as a group to help the Chapter and to support the goals of CNPS. The most direct way we could help, we felt, was by having exhibitions. As part of our statement puts it:
 

We have been approached by other CNPS chapters for information on how to produce a show. I felt we could reach everyone most easily by putting this information on the internet. Following is an outline and discussion of the steps the Yerba Buena Photographers have found are involved in mounting a photography exhibition.

I. Body of Work:

Production of a body of work suitable for exhibition is fundamental. It takes good images to be offered a venue and attract viewers. YB Photographers have an ongoing effort to improve our images. We have periodic group shoots and have had a number of critiques. Each person brings about 10 slides which are projected and discussed by the group. We are most fortunate to have professional photographer, Jo-Ann Ordano, in the Chapter. Her help and input are invaluable.

II. Venue:

Everyone in the group looks for venues or exhibition spaces. We consider both traditional and alternative places, preferably ones with a good volume of visitors. Before we make any contacts, we visit and become familiar with the venue . We then schedule an appointment and bring a portfolio with about 10-15 of our best images. We also provide information on CNPS the Yerba Buena photographers and other shows we have had. Among the places we have looked and contacted:

• Natural history museums.
• Visitors' centers at parks and preserves.
• Community locations such as libraries, and cafes.
• Public lobbies in such places as hospitals, large corporations, and airports.

IV. Letter of Understanding:

Once a particular venue offers us a show, we feel it is wise to get a letter of understanding and put details in writing (duplicates are signed by us and the venue). This clarifies responsibilities and gives us a checklist to follow as we prepare for the exhibit. Among the things one should discuss and may want to put in writing:

• Dates - starting and ending dates.
• Show theme and title.
• Exhibit area, number of pieces - Most places have a sketch of the exhibit walls or panels. If not, make one for yourself. This is essential in determining the number of pieces needed and where to place them.
• Framing - Are there any special needs such as theft proof frames or plexiglas only? YB Photographers use acid free white mats and Nielsen "German Silver" frames. We have found it looks more professional to standardize rather than have a lot of different mats and frames. Metal frames are easy to assemble and also by keeping mat sizes standard we can easily exchange pictures for different shows.
• Labels - On the back of each print we attach a label from a simple computer database with the following information: photographer, common name, scientific name, location, month, and type of print (i.e. color, reversal, digital, Cibachrome, etc). The same database can also be used for wall labels and price list. The staff at the venue may offer to make labels or may want you to do them. They may also not want any labels, just a number referring to a list of pieces in the show.
• Delivery and Retrieval - When should the photos be delivered? When should they be picked up? Is there secure storage space?
• Hanging the show - What date is the show to be hung? Who will hang the show, you or them or both? Any special requirements - i.e. drill or special nails for concrete wall?
• Insurance - Is there insurance for theft or damage? How secure is the exhibit area?
• Announcements - who will pay for announcements and postage? Who will design the announcement? Is there a standard style they use? When we do our own announcements, YB Photographers uses a simple postcard with the Chapter logo in black and white. We print "four-up" on an 8.5 by 11 inch sheet of card stock. One hundred copies make four hundred announcements. They look good and cost very little to produce and mail.
• Opening - This can vary greatly from "elaborate" to "you're on your own" to none. If everybody brings a dish (nothing gooey, drippy, or crumbly), it is easy to have a nice opening with lots of food.
• Educational component - Most venues welcome an introductory statement about the show, CNPS and the importance of native plants, native habitats, biodiversity etc. We usually place a plexiglas wall box holding CNPS membership applications with the introductory material. Some venues may also want to schedule a special slide presentation or other educational program.
• Publicity - Develop a media mailing list. Both parties usually send out press releases a month or at least two weeks ahead. Have a few good color slides available for feature stories. Include an article and announcement in the chapter newsletter. Give the photographers enough announcements for their own friends and families.
• Sales - Opportunities vary. Some places, such as museums, have a store and can handle all sales of cards and matted shrink-wrapped photos plus the hanging work. In most places you can at least put up a discreet sign with a phone number to contact for sales information. The venue may want a percentage or contribution (i.e.25%) from sales. It is also nice to donate something to the local chapter. In no case should the photographer's portion be less than 50%.

Once the show is up, relax and enjoy it - bring your friends and family. Don't forget to photograph it for your records and portfolio. About a week before the take-down date it is a good idea to remind everyone when to pick up their work.